Last updated: 3 November 2026
SDTechnologist Ltd, registered in England & Wales, Company No. 16262751, registered office: 128 City Road, London, United Kingdom, EC1V 2NX.
ICO registration number: ZC021875.
Data controller contact: [email protected].
This Privacy Policy explains how we collect, use and protect personal information when you visit sdtechnologist.com, contact us or use our services. We provide personal websites, AI assistants, book publishing and media features to individual professionals across the USA and Canada.
1. Who is responsible for your information
SDTechnologist Ltd is the data controller for the personal information described in this policy. We are registered with the UK Information Commissioner’s Office (ICO), and we process personal data under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
For any privacy question or request, write to [email protected].
2. Information we collect
Information you give us
- Contact and quote forms: your name, email address, phone number (quote form), practice or organization (optional), the service you are interested in and your message.
- Scheduling: if you book a free call, Calendly receives your name, email address, chosen time and any answers you provide. We receive the same details.
- Live chat: if you use our chat tool, we receive your messages and any details you choose to share, plus technical data such as your IP address and browser type.
- Email and calls: the content of our correspondence with you.
- Client projects: the materials and background you give us so we can do the work, such as biographies, manuscripts, photographs and interview answers.
- Payments: billing details needed to invoice you. Payments are processed by Stripe, and we do not store full card numbers.
Information collected automatically
- Server and security logs kept by our hosting provider and security tools: IP address, browser type, pages requested and timestamps. We use them to keep the site running and to block abuse.
- A small preference record in your browser that remembers your cookie choice (see our Cookie Policy).
We do not use analytics, advertising or social-media tracking tools on this site.
Please do not send sensitive information
Our forms and chat are not designed for health information, patient or student records, government identifiers or financial account numbers. Please leave these out. If you work in a regulated field, tell us early so we can discuss how to handle your project appropriately.
Our website is not directed at children, and we do not knowingly collect information from anyone under 16.
3. How we use your information and our lawful bases
| Purpose | Lawful basis (UK GDPR) |
|---|---|
| Replying to inquiries, preparing quotes and booking calls | Taking steps at your request before a contract; our legitimate interest in responding to people who contact us |
| Delivering and supporting our services; invoicing | Performance of a contract |
| Keeping the website secure, preventing spam and abuse | Legitimate interests |
| Live chat cookies and similar technologies | Legitimate interests (providing the chat you use) |
| Accounting, tax and legal record-keeping | Legal obligation |
| Occasional emails about our services, only if you have asked for them or are an existing client | Consent or, for existing clients, legitimate interests, with an easy way to opt out |
We do not sell your personal information. We do not make decisions about you using solely automated processing that has legal or similarly significant effects.
4. Who we share information with
We share information only with service providers who help us run the site and deliver our work, and only to the extent they need it:
| Provider | Purpose | When it is used |
|---|---|---|
| Namecheap | Website hosting | Every visit |
| Cloudflare (Turnstile) | Spam and bot protection on forms | Pages with a form |
| Calendly | Booking free calls | Only on the Free Consultation page |
| Tawk.to | Live chat | When the chat window appears |
| Stripe | Payment processing | When you pay an invoice |
| Our customer-management system | Storing inquiries and client records that we operate ourselves | When you send a form |
Each provider handles information under its own privacy policy and our agreement with it. We may also disclose information to professional advisers, or where the law requires it. If our business were ever sold or reorganized, your information could transfer to the new owner, who would have to honor this policy.
5. International transfers
We are based in the United Kingdom and our clients are mainly in the United States and Canada, so your information may be processed in the UK, the United States, Canada and other countries where our providers operate. Where UK law requires it, we rely on recognized safeguards for these transfers, such as UK adequacy regulations or standard contractual clauses. You can ask us for details using the contact address above.
6. How long we keep information
- Inquiries and chat messages that do not lead to a project: up to 24 months after our last contact, then deleted or anonymized.
- Client and contract records: for the length of the engagement plus six years, which matches UK accounting and tax record-keeping requirements.
- Marketing preferences: until you unsubscribe, plus a short time to process your request.
- Server and security logs: kept by our hosting and security tools for a limited period, in line with their standard retention.
7. Your rights under UK GDPR
Wherever you live, you can ask us to:
- give you a copy of the personal information we hold about you (access);
- correct information that is wrong or incomplete (rectification);
- delete your information where there is no good reason for us to keep it (erasure);
- limit how we use your information (restriction);
- stop processing that relies on our legitimate interests (objection);
- send your information to you or another organization in a usable format (portability); and
- withdraw consent at any time, where we rely on consent. This does not affect what we did before you withdrew it.
To use any of these rights, email [email protected]. We aim to reply within one month and may need to confirm your identity first. There is normally no fee.
If you are unhappy with how we handled your information, you can complain to the UK Information Commissioner’s Office at ico.org.uk. We would appreciate the chance to put things right first.
8. Notice for visitors in the USA and Canada
SDTechnologist Ltd is a UK company. Even so, many of our clients and visitors are in the United States and Canada, and this section explains the rights that may apply to you there.
United States
Depending on your state of residence, you may have rights under state privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), and similar laws in Virginia, Colorado, Connecticut, Utah and other states. These rights may include:
- the right to know what personal information we collect and how we use it;
- the right to request deletion of your personal information;
- the right to correct inaccurate personal information;
- the right to opt out of the “sale” or “sharing” of personal information; and
- the right not to be treated differently for exercising these rights.
We do not sell or share your personal information, and we do not use advertising or cross-context behavioral advertising tools, so there is currently nothing to opt out of. We do not respond to “Do Not Track” signals differently because we do not track visitors across sites. To make a request, use the “Your Privacy Choices” link in the footer or email us at the address below. Whether and how each state law applies to us depends on factors such as our size and the data we hold, and we handle requests in line with the law that applies.
Canada
We handle personal information of people in Canada in line with the Personal Information Protection and Electronic Documents Act (PIPEDA). We collect your information with your consent, for the purposes in this policy, and you can ask to see or correct it, or withdraw consent, at any time.
If you are in Quebec, Law 25 gives you additional rights, including clear information about how your data is used and about transfers outside Quebec. As explained in Section 5, your information may be processed outside Quebec and outside Canada, including in the UK and the United States.
To exercise your rights under PIPEDA or Law 25, email [email protected].
9. Security
We use reasonable technical and organizational measures to protect personal information, including encrypted connections, access controls and reputable hosting. No method of storage or transmission is completely secure, so we cannot guarantee absolute security.
10. Cookies
We use only the cookies needed to run the site, plus a live chat tool and a booking calendar that set their own cookies. Details are in our Cookie Policy.
11. Changes to this policy
We may update this policy from time to time. The “Last updated” date at the top shows when it last changed, and we will make any significant change clear on this page.
12. Contact us
Questions about this policy or your information: [email protected].
Post: SDTechnologist Ltd, 128 City Road, London, United Kingdom, EC1V 2NX.